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On February 27, 2025, the specialized training on "Trademark Rights Confirmation, Layout, and Usage Management Strategies," co-hosted by the Hangzhou Yuhang District Intellectual Property Service Industry Association, Hangzhou Intellectual Property Operation and Management Co., Ltd., and the Liangzhu New City Intellectual Property Public Service Platform, was successfully held in Liangzhu New City. Li Jin, head of the Trademark Department at our firm, delivered a keynote speech titled "Successful Brands Start with High-Quality Trademark Rights Confirmation and Layout." The session provided an in-depth analysis of five key dimensions: the core differences between trademarks and brands, registration strategies, international practices, and more.

Through case studies, the training systematically addressed trademark naming techniques, resolution of rights confirmation challenges, and global layout strategies, offering practical pathways for brand protection to dozens of corporate attendees. The event featured lively interactions, providing practical insights to enhance participants' brand management capabilities.